The Home screen Masthead is the premium and impactful advertising property, displayed the moment a user switches on their TV set. As the very first screen they see, it guarantees unmatched visibility and brand recall. The masthead supports multiple call-to-action options, including Click to Video, Click to YouTube Video, Click to Full Screen Image, and Click to Website, allowing brands to drive deeper engagement right from the TV’s first screen. The advertiser can choose the ad format as a banner, video, or a combination of both.